szello inc. was officially established in November 2010, but had been ongoing intermittently since 2008. Our mandate is to enrich the user experience with innovative user interface. Apps are not simply valued for what they do, but how they do it.

We are a small Canadian company with exceptionally-talented individuals. Our strength is in our diversity. We come from various backgrounds and have a myriad of experiences, but share a breadth of knowledge and a keen interest in all things mobile.


Tareq Ismail

Tareq Ismail

Chief Executive Officer

As CEO of szello, Tareq leads and directs company strategy, vision, and operations.

Tareq originally founded szello in 2008 with co-founder Sajjad Kamal as a student at the University of Waterloo. His flair for entrepreneurship has existed ever since he was young when he started his own web and graphic design business, Tareq Ismail Designs. Tareq brings with him years of experience working in the software industry for Nuance Communications, Research In Motion, and Amazon.com. His passion for mobile software all lies within user experience. He is fascinated by how people are engaged with their mobile devices, in particular, the iPad.

Tareq holds a Bachelor of Mathematics from the University of Waterloo.

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Saquiba Rahman

Saquiba Rahman

Chief Operating Officer

As COO of szello, Saquiba oversees the day-to-day management of the company.

In her Master’s dissertation, Saquiba studied the link between political regime and economic growth in the information technology sectors of India and China. This avid interest in IT and new technologies urged her to participate in szello’s regeneration as co-founder and COO in 2010, after having worked for the federal government.

Saquiba holds a Master of Science in Comparative Politics (Politics and Markets) from the London School of Economics and Political Science, and an Honours Bachelor of Social Sciences in Economics and Minor in Political Science from the University of Ottawa.

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Kwab Fordjour

Kwab Fordjour

Lead Developer

As Lead Developer of szello, Kwab heads research and development for many of szello’s projects.

Kwab met Tareq while they were both students at the University of Waterloo. He has honed his development and design skills through various independent projects, volunteering with Sustainable Waterloo and working for Research In Motion. His desire to create applications that marry innovative design with meaningful utility lead to his decision to join szello in 2010.

Kwab is currently working to save the world through good design.

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